Innovation and Technology Management in Tourism and Hospitality

Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry. You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services. We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations. Note that this course is priced at USD $198.

Created by: The Hong Kong Polytechnic University

Level: Intermediate

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